Building Customer Driven SaaS Products | Jason Evanish

As promised in my last post on my New Year’s resolutions, here’s a quick post. This time about Business Cards. I was inspired by both reading Chris Brogan’s Trust Agents on the subway trip home from #OpenCoffeeBos as well as by my own experiences networking in the Boston community.

Business Card Etiquette

1) Start at the End

There’s nothing more annoying than when people lead with their business card.  As Chris Brogan mentions in his book…you need to build a connection before your card has value.  Giving out a business card should be a reaction to the conversation you have with another person. It should be a means (way to contact you) to an end (follow up email/meeting/deal).  Men, you wouldn’t ask a girl for her phone number the moment you met her, would you? And ladies, you’d never give that guy your number, would you?

2) Leave some White…

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